So, as you can see, this was not a great way to start a morning. Lorena's iPod Touch fell out of her jacket pocket, hit the basement stairs, and then hit the concrete basement floor resulting in the above damage. Interestingly, the glass screen was all that broke and not the underlying LCD. You could still press the Home button and the screen would light up, but you couldn't unlock it using the slider. While it was a positive sign, the iPod was still rendered useless.
Well, we called Apple about getting it repaired and, let me just say, Apple's customer service is simply great. I've only had to call them a couple of times and, in both cases, the people I talked to were extremely helpful and friendly. In this case, they gave us the option of having them replace the iPod or they could suggest a 3rd-party to replace just the glass part of the screen.
We figured that having it replaced would be better because it's not much more expensive and we wouldn't have to worry about other internal electronics failing later due to damage from the impact. Basically, we end up paying half-price for a brand-new replacement unit that will also have the custom engraving on the back. We also end up paying only $12 for OVERNIGHT FedEx shipping both ways. Apple also sent us, OVERNIGHT mind you, a prepaid FedEx box with all of the necessary foam to pack the broken iPod in for shipment back to them. They won't ship the new iPod until they receive the old one but, the whole process will likely take less than 7 business days. It happened on Thursday and I'll bet we have the new one by Wednesday.
Many companies would do well to take some notes from Apple in this department. Make your customers happy and they will continue to buy your products.
That said, I sincerely hope "happy" is not the word that describes how KFC's customers feel after eating the new Double Down "sandwich":
KFC Double Down
I personally love Merlin Mann's take on this:
A new brown think you'll totally eat
One of my favorite parts:
The game really changed on the day we realized you wouldn’t blink twice at the idea of a junior high dropout mixing breaded chicken, jug gravy, frozen corn, and a rudimentary ecru paste of modified potato starches and salted oil—all in the same fucking death-black wading pool. You’d eat that. On purpose. With a large Mountain Dew and a fucking “parfait.”
Brilliant.
And Lorena said she was going to be sick after dropping the iPod. I'm thinking "sick" would be a light sentence for being an accomplice in KFC's gastronomic crime.
